Introduction to Marketing (Level 1)
Marketing must evolve from being product focused to being customer focused. It all boils down to building a relationship with your audience. With a relationship comes credibility. With credibility comes trust. And with trust, when the time is right, the customer will buy. One of the rules we live by is that people buy products and services from people they trust. And you can’t establish trust without establishing a relationship first.
Your marketing budget must meet your customer relationship goals and business objectives – participants may have to be more creative in their marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost, teach effective, low-cost, and non-cost strategies to improve contact and interest, develop your company’s image, and build your bottom line.
Highlights of what participants will learn:
Recognise the marketing process
Discover how to measure high value (cost/benefit) marketing tactics;
Experience how to develop a marketing plan and a marketing campaign;
Leverage time and money to market your company effectively;
Understand how to perform a market and competitive analysis.
If you are participate in the marketing activities of your organisation, or want to introduce a consistent marketing planning process across the organisation, this is the program for you.
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